Walmart and US National Parks reject Alaska salmon

It might sound like a whopper of a fish story – but Alaska salmon is not good enough for Wal-Mart or the US National Park Service.

The reason? Alaska’s wild caught salmon does not brandish a specific eco-label verifying that it is sustainably managed – as determined by two Outside groups: the London-based Marine Stewardship Council (MSC) or the Monterey Bay Aquarium in California.

Alaska’s seafood industry recently opted out of high priced eco-endorsements from elsewhere, believing the State’s brand of fisheries oversight can stand on its own merit. But without the MSC stamp of approval, custo...