Fish Factor: Importance of supporting sustainable fisheries lost in the farmed fish message: Love the Wild

Recurring news headlines that have widely circulated about alarming declines of Pacific salmon have spawned a savvy new marketing strategy that tells consumers they can help save wild fish by eating farmed.

Earlier this year actor Leonardo DiCaprio invested in a company called LoveTheWild (“a champion of sustainable, delicious fish”) which is promoting its oven-ready farmed fish dishes to U.S. supermarkets.

“With LoveTheWild, we sought to create healthy and easy-to-prepare meals that people can feel good about – both in terms of how the fish is raised and how it tastes,” CEO Jacqueline Claudia...