Fish Factor: America's households more diverse; changes in taste and technology shapes future of seafood eaters

Millennials are now the nation’s “peak spenders” and they are gravitating towards healthier eating which favors more seafood.

“We see year over year that there is this cohort aged 35 to 54 that is going to be spending far more across categories, including food expenditures, than any others,” said Will Notini, consumer insights manager at Chicago-based Technomic, a leading market tracker for over 50 years.”

The company has contracted with the Alaska Seafood Marketing Institute to identify trends in seafood consumption and how best to position Alaska seafood in a changing marketplace. The bottom...