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Homemaking was "America's biggest industry"

In November of 1942, the Alaska Life magazine provided helpful household tips under the heading "Specific Jobs for Women," declaring that homemaking was "America's biggest industry." Families were asked to cut down material needs, save rubber by driving less and carpooling, and to conserve clothes and food-though war efforts rather than conservation were the motivation for frugality. "Health, efficiency and the fighting spirit are all improved by the right food, and almost everyone has something to learn on this subject. Find out about courses in nutrition from your local Defense Council." The...

 

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