Ferry system may reconsider charging more when ships are fuller

State ferry management said they are working to be more responsive to community and passenger concerns, including reconsidering the use of "dynamic pricing," where fares increase as ships fill up on popular sailings.

No one likes dynamic pricing, Katherine Keith, the Transportation Department's change management director, told legislators last week.

The pricing structure is similar to airlines, hotels and rental cars, where bookings on popular routes and travel days can cost significantly more, especially as availability tightens closer to the travel dates.

The Alaska Marine Highway System ado...